Confetti Cake

Design & CGI Photography

For nearly a decade, I was a design lead for Lindt Chocolate. Working across all key franchises, developed their 3D rendering program and guidelines, and illustrated the first US lead Holiday Advent Calendar. Designed key product launches like Lindor Birthday Cake, Non-Dairy, and award-winning Gold Bunny retail displays.

Lindor Birthday Cake

Stock photography locks you into generic, reusable images with fixed lighting and angles. Building custom CGI assets for Lindor flavor inclusions delivered unique, ownable visuals that elevated packaging and powered brand and retail marketing across
launch campaigns.

Iterative sketching various shapes and types of cake kicked off the design process for Lindor Birthday Cake. A vanilla and buttercream truffle filling with a fun colorful white chocolate shell. The goal was to create a celebratory element that instantly read as birthday cake and captured all of the flavor elements in one image.

Once a direction was chosen, modeling, sculpting, and rendering of the asset began. Blocking out the larger shapes establishes the foundation and helps set up the final camera view for the rendering. After some sculpting and refinement, photo-realistic materials are created to inform and entice the consumer into
picking up the packaging and purchasing it.

Sprinkles

Icing

The final asset is paired with colored and gold confetti graphics to illustrate that this truffle is celebratory and a perfect gift. The CGI model is used on displays, packaging, and point of sale items like Costco club cases.

Lindt Packaging, Graphic Design & CGI Photography

Costco Holiday Advent Calendar

Worked closely with the Lindt Holiday Brand Team and Costco to develop a whimsical scene featuring Santa and many hollow and solid chocolate advent calendar pieces.

Initial concept was an illustration of the Lindt Teddy’s village in the Swiss Alps. I created a fantastical world following the Teddys decorating town, building snowmen, and getting ready for Santa.

Finally landing on a fun festive holiday scene inside Santa’s workshop, building toys and preparing the sled for Christmas. The goal was an illustration showcasing a classical Santa and incorporating Lindt advent calendar pieces. Blending the photography and illustration was a challenge, but the final design was very successful for two years at Costco.

Ciderhouse Exclusives

I pitched design concepts that elevate the packaging for premium flavors that are offered at Downeast’s Ciderhouse. I was briefed to blend premium packaging finishes with a more artisan hand-crafted design aesthetic. Ultimately my concepts were not chosen for the final packaging, but were very close to the final execution. I illustrated flavor inclusion assets in a hand-painted style and created a painted textured background that complimented the flavor. All of the flavor combinations have a centralized lockup with various falling flavor elements used to create movement.